PAREL STUDIOS was founded in 2020, with a vision to create a space for human gear and apparel to cross the intersection of casual, and functional activewear.

The ambition and motivation for designing and creating parel products is to develop items we believe the human can and want to wear everyday. In any given situation.

When developing a product we strive to geek out on the details, fits and constructions and are always exploring new materials and techniques to push the boundaries of our capabilities.

With parel designs we aim for the perfect combination of simplicity, functionality and a refined expression, while maintaining an appearance that is fitting for almost any situation.

This we call "Apparel for everyday challenges"