Born out of Copenhagen in 2020, Parel Studios began with the simple mission of amplifying the essence of functional design in products - striking the balance between functionality and aesthetics in the space of traditional workwear, lifestyle and activewear. The name Parel comes from the word apparel, and signifies the brands ethos of clothing that works for all ranges of activity. Parel aims to easily offer comfort and confidence in people's daily routines by creating practical, functional apparel with an all-day usability.